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30 Tech Platform Onboarding Video Examples For Elevated User Conversion

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Tech Platform Onboarding Video Examples
FAQ
How to plan and optimize Tech Platform Onboarding Videos?
Why Advids for Tech Platform Onboarding Video?
What is a Tech Platform Onboarding Video?
What do top Tech Platform Onboarding Videos have in common?
What makes Tech Platform Onboarding Video effective?
How long should your Tech Platform Onboarding Video be?
How to create Tech Platform Onboarding Videos?

Elevate user conversion rates with the power of interactive onboarding! Explore real-world examples of high-performing onboarding videos that utilize interactive elements to boost conversions. Discover how these videos employ quizzes, clickable hotspots, and branching narratives to personalize the user journey, enhance engagement, and ultimately drive higher conversion rates from trial to paid subscriptions. Explore the demonstrated effectiveness of interactive video in improving platform conversions.

Video's role in modern marketing:

70% of viewers have bought from a brand after seeing it on YouTube.
14.9% of Millennials watched 10-20 hours of videos per week.
Videos on a website can increase the average time spent on a page by 88%.

Accelerate user conversion and shorten your sales cycle with personalized onboarding experiences! This article provides a framework for refining your onboarding approach using tailored video content, featuring 30 tech platform onboarding video examples from successful organizations. Analyze these diverse examples to understand how to customize video content for different user groups, address specific challenges, and significantly accelerate time-to-value, leading to faster revenue growth. Examine how various companies have successfully implemented personalized video onboarding to enhance customer acquisition.

Tech Platform Onboarding Video Examples

1. Excella

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Duration : 1 minute and 16 seconds

Unraveling modern technology challenges often feels like navigating a complex, dynamic system. This video masterfully uses vibrant isometric animation, akin to a purposeful pinball game, to interpret this digital journey, visually translating how Excella partners to drive insights, engage individuals, and modernize systems. It shows technology enabling solutions from seemingly chaotic environments.

It paints a picture of overcoming obstacles through collaboration, positioning technology not just as tools, but as levers for evolution, empowering the people behind the ideas. Presenting this strategic vision, perfectly suited as a welcome video for users, inspires confidence by showing how bold ideas transform into elegant realities, inviting viewers to solve and evolve with them. This offers a valuable lesson in conveying complex value propositions with creative clarity and makes the journey feel navigable.

What We Can Learn

Detailed cellular animation clarifies scientific mechanisms fostering deeper viewer understanding of benefits.


2. Cisco Explainer video for software

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Duration : 1 minute and 1 second

Navigating the complexities of healthcare demands a seamless flow of information and interaction centered on people. This animation immediately captures the pulse of modern patient care, emphasizing the human element driving innovation.

This explainer video for software masterfully visualizes the intricate technological web required to connect caregivers, patients, data, and facilities securely and sustainably. Cisco emerges as the vital link, the essential bridge making a healthier future tangible by powering every critical connection.

What We Can Learn

Breaking complex processes into sequential, visually distinct steps enhances learning retention by up to 95%.


3. PROXIMA User education video

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Duration : 1 minute and 1 second

Embarking on a visual journey into next-generation delivery, the PROXIMA video immediately signals a profound shift in commercial vehicle design. Moving beyond the familiar form of a traditional van, it presents a dynamic, glowing outline that transitions to showcase the tangible vehicle, effectively bridging the gap between forward-thinking concept and real-world solution. This powerful visual contrast hooks the viewer.

The video unfolds like a comprehensive user education video, revealing the intricate details behind this innovative design. It skillfully demonstrates the powerful synergy forged by leading names like EAVX, Morgan Olson, and R3E, particularly emphasizing the revolutionary R3E electric platform shown through dynamic animation as the core technological foundation. This lucid presentation offers clear insight for anyone seeking inspiration in advanced vehicle communication and collaborative pioneering.

What We Can Learn

Intricate animation clearly demonstrates product interaction within complex biological structures for viewer clarity.


4. Yggdrash User success video

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Duration : 1 minute and 23 seconds

Forging the pathways for a seamlessly connected digital future, Yggdrash unveils a potent architecture of stem and branch chains. This structure directly confronts limitations of previous generations, solving inherent data bottlenecks and slow synchronization, promising improved processing efficiency and scalability.

The true innovation lies in empowering developers with accessible kits to shape tailored networks, fostering collaboration that creates a vibrant ecosystem across diverse entities and existing blockchains. This user success video powerfully illustrates the potential for creators.

Underpinned by a robust consensus mechanism, it presents an inspiring vision for integration.

What We Can Learn

Address viewer's problem upfront video abandonment drops by 50 percent when viewers are hooked early.


5. Acuity Guided platform tour video

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Duration : 1 minute and 24 seconds

Facing profound industry shifts, financial services firms seek partners who truly understand their challenges. This dynamic video effectively articulates the intense pressures from evolving markets, growing customer demands, and disruptive business models.

Providing insightful guidance amidst this complexity, the video acts as a guided platform tour video, illustrating how integrating human capital and advanced technology is essential for future readiness. Acuity Knowledge Partners emerges as a seasoned ally, leveraging two decades of experience and a commitment to tailored research, analytics, and data services.

Their BEAT platform, a core strength shown, is highlighted as domain-specific technology designed to drive revenue, enhance efficiency, and foster continuous innovation. It's a potent message showcasing how firms can achieve more with strategic expertise and automation.

What We Can Learn

Address viewer's primary question early to immediately grab attention and show relevance.


6. ITRS Account setup guide

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Duration : 1 minute and 24 seconds

In the high-stakes world of finance, flawed market data isn't just an inconvenience; it's a direct threat leading to costly errors and reputational damage. ITRS provides a powerful response with Geneos Market Data Monitor, turning a tangled web of vendor feeds into a clear, actionable picture.

Its vigilant oversight proactively spots issues across data flow metrics like volume and velocity, enabling swift resolution before impact. Beyond monitoring live feeds, the platform simplifies the entire data management lifecycle, streamlining processes from the account setup guide onwards.

This clarity ensures intelligent action, turning potential chaos into a source of confidence for data management strategies and inspiring better business decisions.

What We Can Learn

Identify the video's core function as an explainer for a complex technical process


7. Comarch App tutorial video

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Duration : 1 minute and 29 seconds

Navigating the labyrinth of network and service management, traditionally reliant on disparate expert wisdom, presents a significant hurdle. This animated piece vividly depicts how artificial intelligence centralizes and systematizes this knowledge, transforming scattered insights into a cohesive, automated process.

Functioning much like a visual app tutorial video for a sophisticated system, it reveals AI's capacity to learn, verify information quality, and boost performance. The narrative highlights AI working collaboratively or autonomously, driving remarkable improvements in efficiency and unlocking substantial financial benefits, showcasing a smarter path forward.

What We Can Learn

Showcasing over 60 apps and 90 partners illustrates a thriving collaborative ecosystem.


8. Codility How to use platform video

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Duration : 1 minute and 2 seconds

Overcoming traditional hiring boundaries finds a powerful solution demonstrated here. The presentation effectively introduces CodeChallenge by Codility as an innovative way to conduct tech recruitment challenges online. It immediately captures attention by showing a branded virtual space where companies can connect with developers globally, showcasing how this platform facilitates engaging coding events.

This approach serves as a great example of a how to use platform video, illustrating the smooth candidate experience from tackling a technical problem to receiving instant feedback and seeing their performance on a live leaderboard. For recruiters, the video reveals the potent backend insights enabling rapid identification of top technical talent, streamlining the process and proving its value for efficient remote hiring.

What We Can Learn

Clearly label intricate medical or technical processes for enhanced viewer understanding.


9. Hypertherm SaaS video walkthrough

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Duration : 1 minute and 30 seconds

Simplifying the complexities of plasma cutting consumables is a core promise of the Powermax SYNC series. Moving from a multi-piece stack to a single cartridge streamlines workflow significantly, tackling inventory challenges and boosting operational efficiency from the outset.

The system's real intelligence is in its connectivity. Automatically configuring settings based on the cartridge and allowing remote amperage adjustments directly from the torch enhances productivity and reduces setup errors. This insightful saas video walkthrough effectively demonstrates these game-changing features, offering valuable performance data for optimization.

What We Can Learn

Address specific technical user needs; video demos increase purchase intent by 80% showing clear functionality.


10. Radix Short video guide

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Duration : 1 minute and 36 seconds

Witnessing the tangled web of traditional finance's inefficiencies comes alive through abstract visuals. This insightful short video guide quickly establishes the system's costly and fragmented nature, showing capital struggling to navigate cumbersome structures and localized barriers.

Decentralized finance emerges as a superior alternative, and Radix is presented as the foundational layer built specifically to empower its growth. The protocol unlocks essential components like seamless access, vibrant liquidity, and true user choice, depicting streamlined connections and the composability of assets.

This compelling animation inspires creators by demonstrating how a purpose-built network, addressing core pain points, can provide the speed, security, and flexibility needed to build the innovative financial applications of tomorrow. It paints a clear picture of a more fluid and accessible financial future.

What We Can Learn

Addressing audience challenges authentically builds trust increasing video watch time over 60 percent.


11. Signifyd Software user guide video

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Duration : 1 minute and 38 seconds

For online shoppers, the joy of filling a virtual cart can quickly turn to frustration when faced with complex, friction-filled checkouts. Merchants aiming to prevent fraud often introduce frustrating hurdles like lengthy forms or rigid verification steps. This struggle risks alienating valuable customers seeking effortless purchases.

Yielding to security anxieties shouldn't mean sacrificing customer experience or losing sales and loyalty. Signifyd unlocks this dilemma. Delving into the platform's mechanics, this software user guide video shows how AI and a vast global network collaborate to balance robust protection with truly seamless transactions, empowering businesses.

What We Can Learn

Utilize animated features reducing preparation time boosting output efficiency by 20 percent.


12. Corsair Walkthrough interface steps

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Duration : 1 minute and 3 seconds

Precision engineering defines competitive edge. The K70 RGB PRO keyboard emerges from a lineage of lauded design, its robust PBT keycaps and enduring Cherry MX switches promising lasting reliability under pressure, like a solid foundation for victory.

Underneath lies AXON processing, translating inputs eight times faster, a vital responsiveness for rapid actions. Tailoring your experience is intuitive, with expansive lighting effects and personalization options accessible via accessible walkthrough interface steps in the companion software, letting you express your style.

What We Can Learn

Showcasing health progress visually, like an Arty Score improving from 1 to 67, highlights clear user benefit.


13. LEITNER Visual user guide

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Duration : 1 minute and 3 seconds

Ascending expectations, the reveal of Symphony 10 feels like witnessing the future of effortless transport. Its Pininfarina-designed exterior promises more than movement, hinting at a journey where aesthetics and engineering merge seamlessly. The initial glimpse establishes a benchmark for modern cable car luxury and passenger comfort, immediately signaling its unique appeal.

High-fidelity visuals delve into the cabin's core: expansive panoramic windows that transform travel into scenic immersion. Detalles like the accessible sliding door and luxurious, heated seating are clearly presented, making the video a persuasive visual user guide to the cabin's thoughtful functionality and elevated passenger experience. This dynamic showcase effectively inspires.

What We Can Learn

Showcasing the entire workflow visually simplifies complex processes, potentially improving viewer adoption by twenty five percent.


14. Comarch Interactive video for platforms

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Duration : 1 minute and 50 seconds

Navigating the vast energy demands of a hyper-connected world, this video unveils Comarch's compelling response. It highlights the critical need for sustainable technology, depicting how rising consumption threatens our planet. Their sophisticated AI system analyzes network parameters.

This analysis optimizes hardware and consumption, dynamically managing network elements for dramatic energy reduction. The visuals clearly show efficient resource allocation across connected nodes, maintaining performance even during peak demands.

Reducing power use without sacrificing quality or cost, this intelligent approach transforms operations. Ensuring efficient configurations vital for interactive video for platforms, Comarch inspires confidence that advancement and environmental stewardship can coexist.

What We Can Learn

Translate complex cellular mechanisms into understandable stories achieving an 86 percent heal rate.


15. Superfluid SaaS onboarding video

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Duration : 1 minute and 52 seconds

Paying for digital services often feels disconnected, using methods ill-suited for the internet's speed. Superfluid presents a powerful alternative: money flowing like a dynamic, continuous stream, enabling value transfer at the pace of the digital world. This vision is instantly compelling, contrasting sharply with static, traditional transactions.

This approach unlocks unprecedented economic potential and empowers Web3 developers to automate complex financial logic. For potential users, this saas onboarding video effectively demonstrates how programmable money streams transform interactions like payroll and subscriptions into seamless, real-time flows, moving beyond slow, traditional transactions with newfound efficiency.

What We Can Learn

Address evolving location challenges from nomadic users and devices demonstrating effective routing solutions.


16. Gemalto Animated software guide

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Duration : 1 minute and 56 seconds

Envisioning a hyper-connected future requires grasping immense network complexity. This video provides clarity through an animated software guide, illuminating the architecture of 5G, from virtual functions in the cloud to the mobile edge. The focus extends beyond speed to critical needs like latency and energy consumption enabling diverse applications.

Examples like self-driving cars reacting with near-zero latency demonstrate the speed enabling real-world safety. The vision extends to devices like connected fridges managing inventory, emphasizing the seamless and secure interaction Gemalto enables. By protecting digital identities and data, Gemalto builds the essential chain of trust vital for this transformative network evolution, offering inspiration for creators exploring complex technical narratives.

What We Can Learn

Addressing future trends like electric mobility supports growth as EV fleets increase tenfold.


17. Microsoft Digital product activation video

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Duration : 1 minute and 57 seconds

Imagine unlocking potential for every team member to build custom business solutions. Microsoft Power Apps stands out by democratizing application development, providing low-code tools and templates that turn complex processes into simple, intuitive workflows accessible across an organization.

Functioning effectively as a digital product activation video, it powerfully illustrates how the platform connects hundreds of disparate business systems, effortlessly unifying data. This seamless integration enables the creation of apps that transcend departmental boundaries, fostering widespread efficiency and allowing ideas to quickly become tangible, collaborative tools.

What We Can Learn

Address security concerns head on with clear visuals build trust in your digital solution's protection.


18. Bandwidth Product adoption video content

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Duration : 1 minute and 7 seconds

Competing for customer attention feels like a battle, visually captured by chaotic scenes transforming into streamlined interactions. Bandwidth positions its communications cloud as the essential tool to win this fight, simplifying integrated global experiences with unmatched reliability built on their dedicated network.

Offering a compelling visual narrative, the video demonstrates their platform's power, transitioning from friction to fluidity. Showing diverse communication channels, network strength, and glimpses into the builder's world, it inspires confidence. As compelling product adoption video content, it highlights how their expertise enables creating exceptional connections for anything you're building, anywhere you go.

What We Can Learn

Address viewers directly with voiceover to boost engagement by over 30 percent.


19. Quantiphi Feature explanation video

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Duration : 1 minute and 7 seconds

Pioneering data and AI solutions, Quantiphi showcases its extensive capabilities as an AWS Advanced Consulting Partner. Dynamic visuals throughout illustrate their innovative approach to cloud services, building confidence in their deep technical expertise across migration, DevOps, and machine learning.

What truly resonates is the emphasis on their 'solution accelerators,' positioned as powerful pre-built frameworks. This feature explanation video compellingly shows how these, coupled with advanced AWS services and AI research, unlock quantifiable business impact at unprecedented speed. It's a compelling example of effectively communicating complex value.

What We Can Learn

Clear visual explanation of internal safety mechanisms builds confidence and trust in complex systems.


20. Digitate Product adoption video

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Duration : 2 minutes and 12 seconds

Navigating the complex web of enterprise systems often feels like wrestling with tangled threads, leading to transaction failures and frustrated teams trapped in silos. This challenge, where inconsistent data and fragmented understanding reign, creates choppy and inefficient business operations across multiple platforms and applications.

Into this operational friction steps Ignio AI.ERPOps, a powerful solution offering a clear path forward. Combining artificial intelligence, machine learning, and automation, Ignio learns the intricate technical landscape of critical business processes by mining diverse data sources. This allows it to intelligently and autonomously resolve interface and handoff issues, providing a truly seamless flow.

The outcome is a dramatic transformation, demonstrating over 60-70% reduction in latencies and more than 30% reduction in manual effort, showcasing how Digitate's product reimagines operational efficiency. It even predicts potential IT failures by analyzing system metrics, preventing disruptions before they occur, making this a compelling product adoption video example for anyone seeking smoother operations.

What We Can Learn

High impact visuals depicting potential threats reinforce the urgency of robust security measures.


21. Ensono Video training for users

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Duration : 2 minutes and 2 seconds

Wrestling with the sprawling, hybrid IT landscape, from mainframes to cloud, often feels like navigating without a compass. This video masterfully visualizes the inherent complexity and risk of disparate systems, painting a clear picture of the challenge IT leaders face in achieving holistic oversight. It immediately resonates with the feeling of being overwhelmed.

Offering a compelling counterpoint, Ensono M.O. emerges as more than a traditional ITSM tool?it's a unified backbone bringing control. The clear animation demonstrates high visibility, availability, and responsiveness across the estate. Providing video training for users ensures teams can fully leverage this powerful platform for predictive intelligence and faster resolution. This unique approach promises better IT reputation and tangible business value.

What We Can Learn

Address your audience challenges directly building significant connection and trust.


22. Opel Getting started video

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Duration : 30 seconds

A jolt of modern style ignites the screen in the clean, abstract world of this Mokka Electric video. The car's vibrant green and black aesthetic takes center stage, immediately establishing its fresh, energetic identity and promising a dynamic drive.

The heart of the visual narrative lies in the charging process, depicted as seamless energy choreography. The flowing yellow cable and precise connection create a powerful sense of effortless power injection. This dynamic getting started video segment makes electric car initiation feel incredibly smooth and technologically forward.

What We Can Learn

Clearly visualize internal product mechanisms using animation showcasing gentle effective performance benefits powerfully.


23. Vari User training video

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Duration : 42 seconds

Watch as open areas transform into productive work zones instantly with QuickFlex Cubes. The video compellingly illustrates how these modular solutions introduce essential privacy and separation, reshaping large layouts into dynamic configurations for focus or teamwork. It reveals a straightforward approach to enhancing workspace utility.

Their clever design and simple plug-and-play power underscore the product's remarkable ease. This kind of user training video clearly shows how quickly spaces can be set up and adapted, providing genuine flexibility for businesses. The system integrates smoothly with Vari's furniture, building a versatile, future-proof office environment with little hassle.

What We Can Learn

Let animation demonstrate core function with simple visuals enhancing viewer understanding and trust.


24. TECNO Application onboarding video

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Duration : 55 seconds

Redefining mobile imaging possibilities, the TECNO POLARACE chip video showcases its AI independent power. Deep dives into features like 20-bit RAW processing and FP16 computing reveal a foundation for capturing scenes with stunning realism and captivating detail, promising an elevated photo and video experience.

This computational strength translates into effortless clarity, delivering remarkable deep learning noise reduction for challenging low light and DOL-HDR for vibrant, balanced scenes. Such advanced processing ensures visual excellence across diverse content, from breathtaking landscapes to crisp visuals needed in an application onboarding video, showcasing TECNO's innovation in mobile image creation.

What We Can Learn

Address specific audience pain points clearly to build immediate connection and trust.


25. Acer Customer success video

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Duration : 55 seconds

Potential unfolds as the Swift 14 AI arrives, presenting a vision of intelligent computing as a true partner. This machine isn't just hardware; its portrayal in the video goes beyond specifications, focusing on integrated AI that promises a leap forward in user capability and interaction.

The demonstration makes the power of on-device AI tangible, showing seamless workflows from intuitively finding past work to generating creative visuals instantly. These capabilities, coupled with thoughtful design features, inspire thinking about enhanced productivity and exemplify what a valuable customer success video can showcase.

What We Can Learn

Clearly showing how traditional alignment methods align precisely for only ~2.2% of patients.


26. RICOH User journey video

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Duration : 56 seconds

Putting printer frustrations aside, achieving vibrant color output unfolds effortlessly in this video. Through visually clear animation, it guides you through the simple path to getting started with the M C250FW, showcasing intuitive design and effortless connectivity options like mobile printing integration.

This practical user journey video makes technical aspects genuinely accessible, showing a smooth transition from setup to daily use. It demonstrates powerful features like vibrant color quality and the brilliant simplicity of all-in-one toner replacement, promising professional results quickly, without the hassle and unexpected costs.

What We Can Learn

Show intricate mechanical details clearly complex functions become instantly understandable through movement.


27. SKAN Onboarding flow video

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Duration : 59 seconds

Escaping the gridlock of disconnected data is the urgent call addressed here. The visual narrative powerfully captures the frustration of information trapped in physical files or inaccessible digital silos. This relatable challenge establishes the critical need for a modern solution, resonating with anyone buried under information.

SKAN's Sphere Connect solution liberates this potential. This plug and play system connects machinery, enabling real-time tracking and insightful analysis of critical parameters. The presentation functions as a valuable onboarding flow video, highlighting the simplicity of accessing crucial operational intelligence company-wide. This accelerates decisive, data-driven actions.

What We Can Learn

Address specific audience triggers directly in video content connecting with viewers instantly


28. PacBio Product demonstration video

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Duration : 1 minute and 1 second

Setting a new standard for precision, this product demonstration video introduces the Onso platform built for near-perfect accuracy. Its core sequencing by binding technology achieves dramatically increased sensitivity and requires significantly less error correction.

This innovation leads to greater confidence and efficiency in analysis, offering deeper biological insights and enabling researchers to unlock previously hidden complexities. Designed to integrate into existing workflows, this system is clearly positioned as the next era, fundamentally changing the game in genomic analysis.

What We Can Learn

Addressing core challenges early can increase video watch time and engagement by 30 percent.


29. EcoLoop Platform setup tutorial

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Duration : 1 minute and 58 seconds

Fashioned from recycled ocean-bound plastic, this backpack immediately signals a commitment beyond conventional carry solutions. Using 100% OceanCycle Certified material in its main fabric, EcoLoop compellingly blends essential tech protection with a vital environmental mission, demonstrating thoughtful product development for today's conscious user.

The visual showcase details 360-degree protective padding and smartly organized compartments built for busy work and travel rhythms. Seeing the integrated charger pocket and quick-access sleeves reveals functional design depth. This presentation feels like a platform setup tutorial in practicality, inspiring confidence for protecting gear while on the move.

Such a detailed look positions the backpack not just as a functional accessory but as a blueprint for responsible tech carrying innovation. Dell presents a compelling example of how design can align with environmental values and user needs, providing genuine inspiration for future product development.

What We Can Learn

Demonstrate product usage steps precisely, building viewer confidence easily.


30. EcoFlow Software walkthrough video

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Duration : 14 seconds

Stepping beyond conventional power, this video unveils a potential for energy resilience that's truly transformative. It masterfully showcases the shift from powering everyday items to sustaining an entire dwelling, presenting the EcoFlow DELTA Pro not merely as a battery but a foundation for independence.

This compelling visual narrative evokes a powerful sense of capability. Its clarity in demonstrating potential use cases is a testament to effective communication for complex systems. Much like a precise software walkthrough video clarifies functionality, seeing this makes you reconsider what portable power means for homes, inspiring broader possibilities for energy management projects.

What We Can Learn

Address professional advantages including simple installation and valuable long term product protection.


FAQ

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How can a video quickly showcase my tech platform's core value to new users?

Showcase platform value by highlighting key benefits and problem-solving capabilities using concise messaging and dynamic visuals.

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How can I simplify complex technical concepts in an onboarding video for non-technical users?

Simplify complex concepts with clear language, engaging visuals (screen recordings, animations), and step-by-step explanations.

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What visual storytelling techniques best explain my platform's functionality?

Employ visual storytelling techniques like motion graphics, screen recordings, and voiceovers to explain platform functionality effectively.

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How do I create an onboarding video that feels personalized to each user's needs?

Personalize onboarding by tailoring messaging to user segments, offering branching video paths based on user choices.

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How can interactive elements in a video improve user engagement during onboarding?

Boost engagement with interactive elements like quizzes, clickable hotspots, and branching narratives within the video.

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What are the best practices for using animation to explain software workflows?

Use animation to visualize data flow, highlight interactions, and simplify complex software workflows for easy understanding.

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How can I design a video that seamlessly integrates with my platform's UI/UX?

Create a cohesive brand experience by matching the video's visual style and tone to the platform's UI/UX.

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How do I address common user frustrations with my platform in an onboarding video?

Address common user frustrations directly by showcasing how the platform offers solutions, building trust and confidence.

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What strategies can make a technical product demo video compelling and engaging?

Create compelling product demos by focusing on benefits, using dynamic visuals, storytelling, and clear explanations.

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How can I use microlearning videos to guide users through specific platform features?

Guide users with short, focused microlearning videos demonstrating specific features, using clear titles and descriptions.

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How do I create a video series that caters to different user roles and needs?

Cater to different user roles with a tailored video series addressing specific needs and workflows.

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What's the best way to introduce new features or updates through video onboarding?

Introduce new features with engaging videos highlighting benefits and demonstrating usage.

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How can I leverage user data to personalize the onboarding video experience?

Leverage user data to personalize the onboarding video experience by triggering specific segments or customizing messaging.

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How do I ensure my onboarding video is mobile-friendly and accessible?

Ensure accessibility by optimizing video format for mobile viewing and providing captions and transcripts.

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What are the key considerations for creating onboarding videos for a global audience?

Create localized videos with translated subtitles and voiceovers, considering cultural nuances and adapting messaging. Typical turnaround time for a 60-second video ranges from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



How to plan and optimize Tech Platform Onboarding Videos?


Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a healthcare client. We created an onboarding video that showcased real patient testimonials and emphasized the human impact of their platform, leading to a 25% increase in user registrations.

Actionable: Connect with audience through genuine emotion and empathy.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this challenge for an e-commerce client. We developed an onboarding video that used simple language and visual cues to explain the platform's features, resulting in a 15% improvement in user retention rates.

Actionable: Ensure clarity by using concise language and visual aids.

Value Proposition: "Marketing is not the art of selling what you make but knowing what to make." - Philip Kotler. Advids applied this insight for a productivity software client. We created an onboarding video that focused on the platform's core benefits and how it solves user pain points, leading to a 30% increase in trial conversions.

Actionable: Highlight value proposition by addressing user needs directly.

Engaging Storytelling: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids used this approach for a gaming client. We crafted an onboarding video that immersed viewers in the game's world and sparked their curiosity, resulting in a 20% increase in in-app purchases.

Actionable: Captivate audience by crafting compelling narratives that evoke curiosity.

Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embodies this passion. For a social media management client, we continuously analyzed user feedback and iterated on the onboarding video, resulting in a 10% increase in monthly active users.

Actionable: Continuously refine content based on user feedback and data analysis.


Why Advids for Tech Platform Onboarding Video?


At Advids, we specialize in crafting compelling Tech Platform Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your platform is presented clearly and effectively. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging animation.

Streamlined Onboarding, Elevated Experience:

Targeted Tech Onboarding Expertise: With over 230 successful Tech Platform Onboarding Video projects under our belt, we understand the nuances of explaining complex software simply and visually.
Engaging Storytelling for Tech: We transform technical processes into captivating narratives that resonate with your target audience, driving adoption and reducing churn.
Customized Onboarding Solutions: From concise explainer videos to interactive tutorials, we tailor each video to your specific platform and user needs.

Trusted by Leading Brands:

12+ Years of Proven Success: Our experience speaks for itself. We've partnered with brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, delivering exceptional results across diverse industries.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our commitment to excellence and client satisfaction. We prioritize collaboration and communication throughout the entire process.

Cutting-Edge Technology & Collaborative Approach:

State-of-the-Art Animation Technology: We leverage the latest animation software and techniques to create visually stunning videos that capture attention and enhance understanding.
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is brought to life effectively.
Strategic Communication: We prioritize clear and open communication, ensuring your onboarding goals, target audience, and brand identity are reflected in every frame.


Ready to unlock the potential of Tech Platform Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:


What is a Tech Platform Onboarding Video?


A tech platform onboarding video is a short, engaging video that guides new users through the features and functionalities of a tech platform. It acts as a virtual welcome guide , providing clear instructions and demonstrating how to use the platform effectively. This video helps users get up to speed quickly, reducing the learning curve and maximizing their chances of successful adoption.

Onboarding videos are used in various stages of the customer journey, from initial welcome emails to product dashboards. They can be integrated into marketing funnels to engage prospects, nurture leads, and drive conversions. They can also be used to improve user experience, drive user adoption, and reduce churn.


What do top Tech Platform Onboarding Videos have in common?


Mastering tech platform onboarding videos requires a strategic approach focusing on user needs and clear communication.

ideal user profile - Craft a persona representing your ideal user; tailor messaging accordingly.

  • Core Feature Showcase - Prioritize features solving major pain points; use micro-interactions.
  • intuitive navigation design - Use visual cues and annotations to guide user flow smoothly .
  • Addressing User Pain Points - Show the "before" and "after" scenarios; emphasize problem-solving.
  • Strategic Screen Recording - Use high-quality recordings with clear visuals and concise editing.
  • compelling visual narrative - Employ a human-centric approach; use relatable characters and scenarios.
  • Highlighting Key Benefits - Use concise language and visuals to emphasize key advantages.
  • measurable success factors - Track viewership, engagement, and conversion rates; A/B test variations.
  • real-world success stories - Showcase diverse user stories; highlight quantifiable results.
  • Clear Call to Action - Use strong verbs and clear instructions; provide multiple engagement options.


What makes Tech Platform Onboarding Video effective?


A comprehensive approach is a key to making Tech Platform Onboarding Videos effective. The design to effectively communicate the platform's value proposition, guide users through its features, and address common challenges is crucial.

The effectiveness of Tech Platform Onboarding Videos is driven by a clear understanding of the target audience and their needs. The goal is to create engaging and informative videos onate with users and empower them to successfully navigate the platform.

Methods for creating effective Tech Platform Onboarding Videos include using clear and concise language, incorporating visual cues, and providing step-by-step instructions. The aim to make the information easy to understand and remember, while also providing a positive and engaging user experience.


How long should your Tech Platform Onboarding Video be?


Optimize tech platform onboarding video length for maximum impact by aligning video type, content, and viewer engagement.

Pre-production Considerations for Determining Video Length:

  • What's the onboarding video's core message?
  • Who is the ideal user for this platform?
  • Which features need prominent showcasing?
  • How intuitive is the platform's design?
  • Where will this video be primarily shared?
  • What's the target audience's tech savviness?
  • What's the video's desired call to action?

Tech platform onboarding video length guide

Tech Platform Onboarding TypesVideo LengthUse CaseFunnel
Animated Explainer45-60 secondsConcisely explains platform features using engaging visuals and a clear narrativeAwareness/Consideration
Screen Recording1-2 minutesDemonstrates platform navigation and key functionalities with on-screen guidanceConsideration/Decision
Live Action Demo1-1.5 minutesShows real users interacting with the platform, highlighting ease of use and benefitsConsideration/Conversion
Product Walkthrough1.5-2 minutesGuides viewers through platform features, showcasing functionality step-by-stepConsideration/Conversion
Tutorial2-3 minutesProvides in-depth instructions on specific platform features or tasksDecision/Onboarding


How to create Tech Platform Onboarding Videos?


Crafting compelling tech platform onboarding videos requires a strategic approach that prioritizes user experience and clear communication of platform value. This ensures user adoption and maximizes the return on your video investment.

* Define Audience - User personas ensure the video resonates with specific user needs and tech literacy levels.

  • content strategy - Prioritize showcasing the platform's value proposition and addressing common user challenges.
  • Storyboard Creation - A well-structured storyboard ensures a cohesive and easy-to-follow user journey.
  • Video Style Selection - The chosen style should align with the platform's brand and target audience preferences.
  • Scriptwriting - Concise, benefit-driven language keeps viewers engaged and focused on key platform features.
  • Screen Recording - High-quality screen recordings with clear visuals and smooth transitions enhance user experience.
  • Animation Integration - Strategic animation clarifies complex processes and improves viewer comprehension.
  • Professional voiceover - A professional voiceover adds credibility and enhances the overall viewing experience.
  • final editing - Precise editing ensures a polished final product that is both informative and engaging.
  • CTA & Optimization - A strong call to action and device optimization maximize user engagement and adoption.


Incorporating User Testimonials in Onboarding Videos


Let's dive into the power of user testimonials. They're not just nice-to-haves; they're essential for building trust and showcasing your platform's real-world impact . Think of them as the human touch in your onboarding experience, connecting with viewers on an emotional level. For example, imagine a short clip of a satisfied user explaining how your platform streamlined their workflow , saving them hours each week. That's the kind of impact we're aiming for.

Testimonials aren't just about singing praises; they're about addressing real user needs and demonstrating solutions. They're particularly effective in saas onboarding video examples , where showcasing tangible results is key. The best onboarding videos often weave user stories throughout, creating a compelling narrative that resonates with potential customers.

  • showcase diverse voices : Feature users from different backgrounds and industries to broaden appeal.
  • Focus on specific pain points : Have users explain how your platform solved their unique challenges. This is where product explainer video s can truly shine, demonstrating the "before" and "after" scenarios.
  • Keep it concise and impactful: Short, focused testimonials hold viewer attention. Nobody wants to watch a ten-minute monologue.
  • prioritize authenticity : Encourage natural, unscripted testimonials. Onboarding animation examples can creatively integrate these through character dialogues or voiceovers.

By incorporating these strategies, we transform onboarding videos from mere product demonstrations into compelling stories of user success . This human-centric approach fosters trust, drives engagement, and ultimately boosts platform adoption.


Crafting a Compelling Onboarding Video Script


Crafting a compelling script is the foundation of any successful onboarding video. Let's explore how we can transform a list of features into a captivating story that resonates with users. Remember, we're not just explaining our platform; we're inviting users to join a journey.

Think about those memorable tech platform onboarding video examples you've seen. What made them stand out? Likely, it was a combination of clear messaging, engaging visuals, and a human touch. We can achieve the same by focusing on the user's perspective and crafting a narrative that speaks directly to their needs.

Here's how we can create a script that converts viewers into active users:

  • Understand Your Audience: Before writing a single word, define your ideal user. Are they tech-savvy or beginners? What are their pain points? Tailor your language and examples accordingly. For enterprise software onboarding video examples, highlighting specific workflow improvements is crucial.
  • Showcase the Value: Focus on the "why." Why should users choose your platform? What problems does it solve? Instead of listing features, demonstrate their impact on the user's workflow. Think about the "before" and "after" scenarios. Software demo videos are a great opportunity to showcase this transformation.
  • Tell a Story: Structure your script like a story with a beginning, middle, and end. Start with a hook that grabs attention, introduce the platform's core value, and conclude with a clear call to action. Incorporate user testimonials to add authenticity and emotional connection. Technology platform videos often benefit from this human-centric approach .
  • Keep it Concise and Engaging: Use short, impactful sentences and avoid technical jargon. Write as if you're speaking directly to the user, using a conversational tone. Remember, we're writing for the ear, not the eye.

By following these principles, we can create onboarding videos that not only inform but also inspire. Let's transform our scripts from mere product descriptions into compelling narratives of user success.


Measuring the Effectiveness of Onboarding Videos


Let's explore how to measure the effectiveness of your onboarding videos. Understanding these metrics helps us refine content, boost engagement, and ultimately drive platform adoption. It's not just about views; it's about understanding viewer behavior and optimizing for results.

We'll focus on three key areas: engagement, conversion, and reach. Each area provides valuable insights into how your videos are performing and where we can improve. Think of these metrics as your compass, guiding you towards creating truly impactful onboarding experiences.

  • Engagement: Are viewers truly captivated? Look at watch time, play rate, and audience retention. For engaging onboarding video examples, high audience retention signals that viewers find the content valuable. Low retention? Perhaps the pacing needs adjustment or certain sections require clarification.
  • Conversion: Are your videos driving desired actions? Track click-through rates, conversion rates, and completion rates. For SaaS product videos, conversion rates, such as trial sign-ups, are paramount. A high CTR but low conversion rate might indicate a disconnect between the video's message and the landing page experience.
  • Reach: How many people are seeing your videos? Monitor video views, social media sharing, and device-specific performance. Platform explainer video examples often aim for broad reach, so high view counts and social shares are positive indicators.

By analyzing these metrics, we gain actionable insights to optimize our videos. Remember, data-driven decisions lead to more effective onboarding and ultimately, greater user success.


The Role of Visual Metaphors in Onboarding Videos


Visual metaphors transform tech platform onboarding videos from mere explanations into captivating narratives. They bridge the gap between complex functionality and user understanding , making the learning journey enjoyable and memorable. Think of it like this: instead of presenting users with a dry list of features, we invite them to explore a visually rich world where abstract concepts become tangible and relatable.

We've already discussed the importance of clear communication and user-centric design in onboarding videos. Now, let's explore how visual metaphors amplify these principles, turning information into inspiration.

By weaving visual metaphors into our onboarding videos, we transform product demonstrations into compelling stories that resonate with users and drive platform adoption . We move beyond simply explaining our platform to inviting users on a journey of discovery and empowerment.


Managing the Onboarding Video Production Timeline


Creating compelling onboarding videos requires more than just great content; it demands meticulous planning and efficient execution. Managing your production timeline effectively ensures a smooth process, prevents costly overruns, and ultimately delivers a high-quality video that resonates with your target audience. Let's explore how we can navigate this journey together.

A well-structured timeline acts as our roadmap, guiding us through each stage of production. Think of it as the backbone of your project, ensuring we stay on track and within budget. From initial concept to final launch, a clear timeline keeps everyone aligned and empowers us to create truly effective onboarding video examples. Remember that onboarding experience we discussed earlier? A well-managed timeline is crucial to bringing that vision to life.

  • Define the Scope: Before diving into production, clearly outline your video's objectives, target audience, and key message. This foundational step ensures everyone is on the same page and sets the stage for a successful project. For application onboarding video examples, this might involve identifying the core features to highlight.
  • Allocate Resources Wisely: Budgeting isn't just about money; it's about allocating time and resources effectively across all stages. Consider pre-production tasks like scriptwriting and storyboarding, production elements like screen recording and animation, and post-production needs like editing and review. For software introduction videos, animation might require a larger portion of the budget.
  • Assemble Your Dream Team: Building a skilled team with clearly defined roles and responsibilities is essential. From scriptwriters and animators to voiceover artists and editors, each member plays a crucial role in bringing your vision to life. Effective collaboration and communication are key to a smooth production process. Think about those engaging application walkthrough videos – they're the result of a team working in perfect harmony.
  • Plan for the Unexpected: Contingency planning is your safety net. Anticipating potential roadblocks and having backup plans in place ensures we can navigate challenges effectively and keep the project moving forward. Unexpected delays happen, but a well-prepared team can adapt and overcome them.

By following these strategies, we transform the often-daunting task of video production into a manageable and rewarding experience. A well-managed timeline empowers us to create effective onboarding video examples that not only inform but also inspire, ultimately driving user engagement and platform adoption.


How tech platform onboarding video examples are curated?


We dove deep into tech platform onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic tech platform onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to platform signup/usage.
7.Brand Alignment Determining video alignment with brand message, identity, and platform functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, tech platform onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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